Spiff Gets a Fresh New Coat
by Chloe Collins
January 2, 2025
Spiff is ringing in the new year with a fresh new coat.
The original Spiff branding was inherited from CEO Sanford Carnes’ family business “Spiff Services”, who has a long history in heavy truck driveaway and trade show services. In an effort to elevate Spiff Contracting’s individual presence, a new look was created by Northern Kentucky’s most brilliant branding and marketing duo, Dewhaus.
The rebrand process was long, exciting, and frankly a little scary, but Dewhaus did an outstanding job preserving the integrity of the original logo by transforming it to be more modern and confident. We even got a new mascot (and a secret second mascot, tba.) Meet Spiffman.
Happy New Year from Spiff Contracting! You will be seeing more of us soon.